How to Become an REO Listing Agent.
We get lots of inquiries from agents looking for a change — they’re tired of buyer leads, tired of doing the same things hoping for a different result.
You know, you do a valid presentation … you do all the homework … you’ve got your comps … you know the market … what’s going on … and you’re saying it’s $425,000 and then they list it for $525,000 … and they have to sell, for goodness sakes, and you know that’s going to sit there for months on end or the agent’s going to start beating them up on a price reduction.I wrote down … you get out-commissioned. You know, it’s an ego-based business … there’s no question about it … and the strength of a great Listing Agent is usually based on the fact that they’re very confident in what they say and what they do. Do NOT Approach Another Seller Without This Plan! That may require a lot more effort at first, but once you’re there, it’s easy to maintain your magic number of listings by adding one here or there as they sell off.In other words, it takes a lot of fuel to get your plane up to cruising altitude — it means learning new skills, perfecting your presentation and generating those listings. One of our clients, Bart, just arrived after a decade in a referral-type coaching program, and his results are starting to drop.
I mean, there’s a thousand ways to look at a listing presentation … an opportunity to help the Seller move and accomplish the goals they’ve set for themselves … an opportunity for us to share with the Seller the steps we take to get a home sold … an opportunity for us to meet the needs the Seller has … answer the questions they have … answer the objections they have so we can proceed and help them get their home sold. I wrote down … define your belief as to what a listing presentation actually is … with the understanding that if you can’t define what it is, it’s very, very difficult to be very good at doing it.Think about it this way … any time you’re involved in an activity that you’re not confident and sure of how you should proceed and move forward, there’s hesitation … there’s a little bit of standoffish behavior and probably we’re not very good at what we do.
I KNOW, it is much easier to get buyer leads than seller leads, but taking the time to focus on listing (or seller) leads will make a huge difference in your real estate practice. They sit back and complain that they can’t get that FSBO unless someone else gives them the magic script.There is, however, so much more to learn if you hope to be a wildly successful listing agent.
If you work on autopilot, without pushing yourself, you will be making around $14,000 a month. How to Become a Top Listing Agent. Welcome back to Mike Ferry TV … the week of April 27th … January, February, March and April gone.Well, we have some fun times ahead of us … and as we all know, we’ve been dealing with a very, very difficult and challenging time … really since about the 1st of March. When you look at seller motivation, 90 percent of the time it’s based on a “has to sell” motivation.
Real estate is a constantly changing business, with seasonal shifts and a rapidly fluctuating marketplace. But there’s no reason you can’t take more listings and increase your average income.Ultimately, what this comes down to is duplicatable, predictable income.
Talk to you next week. Probably about two — which may generate an average commission of $7,000 each. Half an hour … this guy comes by … knocks on the door. HomeSteps utilizes the services of real estate brokers/agents to market and sell Freddie Mac's real-estate owned properties.
A listing agent with an open house on her schedule might meet with her client two times or even more during the week leading up to the open house.