Nykaa Competitors: The brand and Grapes Digital, the agency between the campaign, started discussing the idea around May-June and by September they knew that a movie was being made about acid attack survivors. Both the campaigns shed light on the pain and suffering of an acid attack survivor. with over 25 experts, Nykaa provide beauty & wellness solutions online for all the queries that consumers have.As discussed earlier, the e-retailing brand makes use of high-end content forms for making the people aware of the global trends that have made a brand a winning name. Content Marketing. Free samples were also given out at a Chhapaak screening. Both had a strong message and did a great job of telling it. While Nykaa brought onboard Laxmi Agarwal to put forth her narrative under the #WhatMakesYouBeautiful campaign, Joy used the timing to highlight their range of sensitive products created for burnt skin. The e-commerce platform offering beauty and wellness products is headquartered at Mumbai, Maharashtra. The company has generated INR 220 crores as its revenue in the year 2015-16 itself.Within a short span of just 4 years the company has grown vastly since its inception in 2012. It's looking good for Indian women in Mullen Lintas' new campaign for Nykaa.com. They have a team of experts for beauty and wellness who educate and help consumers around the world in the given area. However, she stopped mid-shoot and asked if she could deliver the end without any makeup on, as she believed that would resonate more strongly with our message,” Irani tells us. ... [Case Study]- 3 Brands with the Best Advertising Campaigns Mar 20, 2019 [Case Study]- 3 Content Marketing Success Strategies from Netflix Nov 30, 2018 [Case Study]- 4 Brands Nailing it on Snapchat Oct 27, 2018 Everything about Nykaa Business Model, a Mumbai based E-Commerce platform for Beauty Cosmetics Products. The idea and the right demand led her to jump onto the bandwagon of entrepreneurship and she launched Nykaa in collaboration with her husband Sanjay Nayar, who was again from the banking background.Like all most of the marketers, Nykaa’s marketing strategy includes a number of relevant discount coupons & offers apart from the usual campaigning of the marketing ventures.
Poulomi Roy, Chief Marketing Officer, RSH Global explains, “It isn’t just a movie association or campaign for us. This is where the discussion started,” says Shradha Agarwal, Co-Founder & COO, Grapes Digital.Acid attack survivors go through about 15 to 30 reconstructive surgeries and their skin is extremely delicate. Choose from our best-selling courses to boost your digital marketing skills, Today. It is our way to put things into action and to go beyond just speaking about things,” she says.“I think each campaign picked a unique lens to address problems faced by acid attack survivors. Although, from a brand objective POV, I believe Nykaa moved the needle a little more. Digital Marketing strategy of Nykaa, how it started. Nykaa was launched in 2012 by Falguni Nayar.The platform offers a wide range of category including skincare, makeup, luxury products, fragrances and hair care products for both men and women. Tata Steel's Doors Of India - a fresh approach or missed opportunity?Social Media Campaign Round Up: Ft National Geographic, Manforce and more#IPLSpot: DJ Bravo raps to the tune of Gulf Oil’s ‘Dum Andar’ ft. CSK starsHow far can Social Media take your E-commerce sales?Social Media Campaigns Round-Up ft Manforce, Citroën, and moreSocial Media Campaigns Round Up ft. Uber's Safer For Each Other, #AtHomeWithOreo & moreJagruti is a mass media student in search for all things perfect. Overall, I think both the campaigns have done fairly well in creating the required awareness for acid attack survivors and convey the message that we are beautiful people.” — They have active blog on beauty & wellness providing make-up tips and expert advices.Realizing the importance of video advertising, Nykaa owns a dedicated YouTube channel “Nykaa TV” that provides the consumers with up to date & best video guidance for using beauty & wellness products. Earlier this month, Deepika Padukone starrer Chhapaak was released across the country. We can all decide our own definition of beauty that doesn’t need external validation. © 2019 Social Samosa Realising how the movie’s release would help the brand get a much better reach to take the message forward, the launch of the campaign was deferred by a few weeks.
“This is where we want to put forth what we stand for and what we are capable of. Like all most of the marketers, Nykaa’s marketing strategy includes a number of relevant discount coupons & offers apart from the usual campaigning of the marketing ventures.
An Indian e-commerce website, Nykaa was founded in 2012 by Falguni Nayar. The unexpected twist in the story was bold, thought-provoking and definitely stood out.
Joy’s presentation of a very pertinent real-life problem and Nykaa’s message of loving oneself both make for extremely revelling stories. Nykaa’s campaigns so far have been focussed towards the digital medium and its maiden attempt at a TVC is apt at this time considering that the brand is now expanding its offline presence.
Adding a pinch of brand connect, both Nykaa and Joy Personal Care took it upon themselves to portray such tales with the help of campaigns. I think both brand teams deserve to be proud of themselves. In fact, the e-retailing brand based on the Facebook fan page success has now integrated a “Shop now” option on it that redirects consumers to their e-commerce website for purchasing the beauty products if they wish to.The company has garnered over 11.1K followers on Twitter by posting attractive & lucrative pieces of content over the platform.Instagram profile for Nykaa has grown large with more than 133K followers.Taking a look at the latest data, with 95% the number of repeat customers accounts for the major part of revenue generated by Nykaa.
Poulomi Roy, Chief Marketing Officer, RSH Global explains, “It isn’t just a movie association or campaign for us. This is where the discussion started,” says Shradha Agarwal, Co-Founder & COO, Grapes Digital.Acid attack survivors go through about 15 to 30 reconstructive surgeries and their skin is extremely delicate. Choose from our best-selling courses to boost your digital marketing skills, Today. It is our way to put things into action and to go beyond just speaking about things,” she says.“I think each campaign picked a unique lens to address problems faced by acid attack survivors. Although, from a brand objective POV, I believe Nykaa moved the needle a little more. Digital Marketing strategy of Nykaa, how it started. Nykaa was launched in 2012 by Falguni Nayar.The platform offers a wide range of category including skincare, makeup, luxury products, fragrances and hair care products for both men and women. Tata Steel's Doors Of India - a fresh approach or missed opportunity?Social Media Campaign Round Up: Ft National Geographic, Manforce and more#IPLSpot: DJ Bravo raps to the tune of Gulf Oil’s ‘Dum Andar’ ft. CSK starsHow far can Social Media take your E-commerce sales?Social Media Campaigns Round-Up ft Manforce, Citroën, and moreSocial Media Campaigns Round Up ft. Uber's Safer For Each Other, #AtHomeWithOreo & moreJagruti is a mass media student in search for all things perfect. Overall, I think both the campaigns have done fairly well in creating the required awareness for acid attack survivors and convey the message that we are beautiful people.” — They have active blog on beauty & wellness providing make-up tips and expert advices.Realizing the importance of video advertising, Nykaa owns a dedicated YouTube channel “Nykaa TV” that provides the consumers with up to date & best video guidance for using beauty & wellness products. Earlier this month, Deepika Padukone starrer Chhapaak was released across the country. We can all decide our own definition of beauty that doesn’t need external validation. © 2019 Social Samosa Realising how the movie’s release would help the brand get a much better reach to take the message forward, the launch of the campaign was deferred by a few weeks.
“This is where we want to put forth what we stand for and what we are capable of. Like all most of the marketers, Nykaa’s marketing strategy includes a number of relevant discount coupons & offers apart from the usual campaigning of the marketing ventures.
An Indian e-commerce website, Nykaa was founded in 2012 by Falguni Nayar. The unexpected twist in the story was bold, thought-provoking and definitely stood out.
Joy’s presentation of a very pertinent real-life problem and Nykaa’s message of loving oneself both make for extremely revelling stories. Nykaa’s campaigns so far have been focussed towards the digital medium and its maiden attempt at a TVC is apt at this time considering that the brand is now expanding its offline presence.
Adding a pinch of brand connect, both Nykaa and Joy Personal Care took it upon themselves to portray such tales with the help of campaigns. I think both brand teams deserve to be proud of themselves. In fact, the e-retailing brand based on the Facebook fan page success has now integrated a “Shop now” option on it that redirects consumers to their e-commerce website for purchasing the beauty products if they wish to.The company has garnered over 11.1K followers on Twitter by posting attractive & lucrative pieces of content over the platform.Instagram profile for Nykaa has grown large with more than 133K followers.Taking a look at the latest data, with 95% the number of repeat customers accounts for the major part of revenue generated by Nykaa.